There have been hundreds of vending solutions to one of humanity’s early-morning problems: “How can I get a decent cup of coffee on the go?” This same question was asked by Scott Martin, founder of Coffee Nation.
Since he asked that question in 1999, Martin has been working to develop quality coffee machines throughout England. His success was noticed by Costa Coffee and he was signed on to their vending division, Costa Express to create one of the most innovative coffee vending machines the world has seen.
The Marlow 200 is the product of this 12-year journey and the first models have rolled out in Dubai International Airport’s new Terminal 3. The machines are called five-senses machines because they engage consumers with all five senses. The collaborative efforts made to create this machine are almost more impressive than the machine itself. Costa Express enlisted the help of various companies from around the world specializing in anything from aeronautic design to mobile gaming and scent engineers.
While this machine is quite remarkable and the coffee it produces (with 250 varieties available!) is reported to be just as good as what the creating company’s own baristas create, National Vending has to ask if it is too much? Knowing your target market and demographics are what makes the difference for vending management companies and operators. For Dubai’s Terminal 3, this might be the perfect solution, but finding out what will impress your customers can be more valuable than offering a machine that recreates the sounds and smells of a coffee shop.