Watching Water Sales

According to a study by Market Watch, for the first time in years, bottled water sales are outpacing soda. From 2001 to 2011, carbonated beverages like soda have shrunk 16% while bottled water sales have risen by 56%. For vending machine management companies like National Vending and operators, paying attention to consumer demands, shopping trends and diet habits will help make your vending services more successful.

This trend, according to experts, can be attributed to a more wide-spread awareness of the health concerns caused by sugary drinks such as soda. Consumers have been shying away from soda and replacing it with water in an attempt to stay healthier, a drastic shift in diet habit from the 1980’s and 1990’s when soda was much more popular.

The wide variety of bottle water options available today are evidence of this beverages’ popularity in the market. Stores and vending machines alike offer a wide variety of brands, sizes, and even flavors. Water has also become diversified by type of water or purification method including spring water, distillation, ozonation, reverse osmosis, distillation and ultraviolet light. Bottled water is also being enhanced with flavors that can be added from an extra product, the addition of extra vitamins or minerals and many more options.

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