Food trucks are definitely one of those little things in life that anyone would look forward to. They’re great because they’re fun, affordable, local (usually) and, they’re delicious (most of the time). Believe it or not, recently, one of the largest brands in the world kick started their venture into the food truck arena.
This August, Starbucks announced its plans for their mobile Starbucks stores to hit 3 colleges in the US. These lucky 3 campuses are Arizona State University, James Madison University and Coastal Carolina University. Starbucks and their longtime partner – Aramark, are running the Food Truck project together. Cathy Schlosberg, Vice President of Marketing for Aramark Education said “We believe the Starbucks mobile truck is a perfect opportunity to increase the convenience of our offerings and help meet our student body wherever they are in their busy days.“
We think this is a great opportunity for Starbucks to be exploring as they continue to grow in the ever-so competitive food and beverage markets now. Rumor has it that these are only pilots, and if the project is a success, we’ll soon be seeing more of these Starbucks Food Trucks around more campuses.