Millennial Parents Shaping the Snack Industry

The world of snacking is constantly changing as new trends emerge. The snacking habits of millennial parents are forever changing the snacking industry. Millennial parents have been choosing healthier options for their families and letting their families be a part of the decision making process.

Millennials are eating more snacks than any other group. Food Navigator stated that the sales of snacks have grown more than 3% a year since 2008. Millennials snack during meal times more than any other generations. There is a trend for Millennials to have snacks as a meal replacement for breakfast, lunch, and dinner more than any other generation. So not only are Millennials snacking more frequently, they are replacing traditional meals with snacks which have helped Grab and go food items succeed.

According to Packaged Facts, there are three mega trends shaping the children’s food industry:

  1. Industry players must consider the generational influence of the millennial parent on the children’s food and beverage market.
  2. Manufacturers and marketers consider ethnicity and  race for food and beverage products.
  3. There is an increased focus on nutrition through stealth- health and real food movements. Many food companies are sneaking fruits and vegetables into kid-friendly foods. Parents are more likely to buy foods with healthy terms such as clean, local, and organic.

Millennials want healthier snacks. This generation has grown up in the obesity crisis with the media pushing them to find healthier options. Millennials are reading product labels more than any other generation to find products with low calories, no trans fats, no added salt, etc. This generation is looking to more natural options such as fruits and vegetables. Millennials are strongly influencing the flavors of snacks with a desire for more complex, bold, and spicy flavors.

With these trends in mind, it is easier for the snack food industry to reach millennial consumers. Some common snack trends for Millennial parents are: low-prep and prepackaged meal replacements, high protein snacks, healthier snacks with lower fat and sugar, and convenient on-the-go options. In terms of snacks, millennial moms prefer snacks that have no artificial ingredients.  Bars, nuts, yogurt, and chips are being sold at a record rate. Chips and chocolate are still the most popular, but healthier options are making up a larger percentage of snack choices.

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