Use the feedback box below if you have a question, comment or general feedback. I’ve added a list of questions to make it easier: Unless you have a boring, non-visual product, adding photos & videos to your product press release is an absolute must. Add your product photos, videos & other rich media (such as Facebook posts or Twitter conversations) directly to your press release, An attractive headline that features unique benefits & features of your product, The standard elements of a press release: Headline, dateline, lead, body, company info, media contact information, A specific audience that it’s targetted to (, Information on why your product is worth talking about and why anyone should be excited about it, Attractive photos and/or videos of your product added directly to the press release (avoid attachments! The following business announcement wording ideas offer a perfect example to the type of wording you can use to notify those individuals. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. It clearly states the name of the product as well as the number of the newest version. Example Sentences One email blast won’t make the sales pile up. Write a great description of the product’s main features. Product UX: Changes to UX, such as a modal, product tour, label or hotspot can help highlight new features and coach users be successful. Email newsletter design. New Employee Announcement Email Sample. 25 Product Launch Announcement Email Examples (From Real Brands), Follow specific topics like viral marketing, growth hacks and early traction, Discuss emerging growth opportunities with top growth hackers like Sean Ellis and Morgan Brown, Share and upvote content in the web’s premiere growth hacking network, Share and vote on content in the web’s premiere growth hacking network. Add exciting features and benefits that’ll make people stop what they’re doing and read what your product has to offer. Excellent examples. The specific content e-commerce brands include within an announcement email can vary significantly. Sweet! Date. In general, there are three main categories in which product launch emails are used. Marketing is the key factor for the promotion of a product. Company Name or Letterhead Address City, State Zip. Nice post, Lucia. The headline of your press release (and also the subject of your media pitch email) is crucial to getting your press release read or even email opened. What makes it different from other products? File type: DOC | PDF. You still need to remember about trying to establish a human connection with whoever you’re writing to, and not mass mailing everybody. Try to avoid statements like, “we’re happy to announce/inform,” “we have the honor to present,” etc. Media lists often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing. Copied! Creating an account means you’re okay with GrowthHackers's. Prior to promoting and announcing your up-and-coming product, try it out, define its pros and cons. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. Here are 14 of the best product launch emails for inspiration. This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. What makes it different from other products? I recommend spending a bit more time on it and making sure it’s attention-grabbing and mentions your product’s USP (unique selling proposition). Each press release was created with Prowly’s Press Release Creator, which lets you easily create visual press releases (great for showing off your product!) WE WANT TO EARN YOUR DEEPEST TRUST. Why? Jason Houseman Product Development Manager ABC Sentiments 11, Time square Street Los Angeles, California. New Product Announcement Email is written to the customers on the launch of a new product. Focus on making your product stand out from the rest by emphasizing on unique features and benefits. The product launch announcement is a set of activities aimed at promoting a new product. Product announcements aren’t something to just “do” without previous planning. Subject: Introducing a New Joining. sample letter new product announcement; sample letter to customers announcing acquisition; special discount offer sample letter {0 comments} Announcement of New Business Opening. However, remember to avoid attachments as much as possible. Informing journalists and customers about your new product is very important. In fact, when you think "quality," "reliability," "versatility," or "power," I want you to think "Doe Product." [The Guide + Expert Comments], 3 Event Press Release Examples & Tips From Journalists [Free Template]. You’re already sold on your product. New functionality without proper announcement is a wasted opportunity. Tell them what’s included: The goal of a product announcement email is to get your readers interested enough to click on your call to action. Try including numbers in your headline/e-mail subject – they’re proven to improve open rates. You can guide your users directly to the new feature and show segmented messaging to help them get adopted. Please copy the link manually. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. If you want your product to get noticed, you should support it with relevant pictures, photos, videos, logos, and even animated gifs. Stay away from boring titles such as [Company] Launches “New Product”. New Product Announcement Email. Real-world press release example:Bubble T Cosmetics: Bubble T launches the Curated Collection, as loved by influencer Ling.KT!Why is it worth writing about this particular product? But what if you want to send out a press release that contains lots of high-quality and high-res images or videos (and because it’s a way to make your product more attractive for the press—why wouldn’t you)? Announce the opening of your business, and add a brief message about your service or product. To make product updates effective, pay attention to your targeting and how you communicate. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. It includes everything you need to have the correct format. The link has been copied to your clip boardy board! Stick to the point and mention the objectively superior qualities of your product. View Details All Versions. I think Prezi became one of the mammoths, we have to rethink who are the small but fast evolving companies. It’s doesn’t make sense to write about a product that seems just like every other, does it? See more ideas about email newsletter design, email design, newsletter design. Is there a formal product launch ceremony? See the samples. New Born Baby Announcement Letter Thus letter announces a special event or an occasion that people need to be aware of. When? Describe the product. That includes a clear message and call to action. However, for the best results, I recommend reading this whole post. These sample new employee announcements introduce the new employee, tell coworkers about the job, and provide location information. Come and visit our branch nearest you for this wonderful new product. Get inspired for your product launch email campaign by these 25 email design examples. Example 9: Letter of New Products. For this reason we are pleased to announce our new on-line shopping and delivery service. ... We've hired John to carry out our new vision of how product development needs to involve making a business case and market for the product before we make a single widget. You can also see all that in the designs of the below given 31 examples of the product … You don’t need to include a laundry list of every single item that’s included in your new product. Different companies adopt a variety of methods to do marketing for the promotion. Email design. These are emails sent for product launches (such as a new clothing line), software product launches (such as a new SaaS business) or a feature release (an updated version for an intangible product, such as an ebook or software). Clearly articulating the benefits of your new product or service can pique the interest of customers. How will it contribute to the consumers’ lives? By now you should know the basics of creating an effective product press release and pitching it successfully. Dear Mr. Kennedy: Robinson’s Grocery knows how hectic life can be. Makes sense, Gergely :) Any other such companies at the top of your mind? A new product release; A limited-edition launch; A pre-order opportunity; A special event; Promotional announcement emails aren’t only to let people know you have a new product or service. If you have a bit of time, it’s worth doing some more in-depth research. Otherwise, it’s best to bring attention to your product by showcasing how it’ll benefit your customers and improve their day-to-day lives. Does your product come in different varieties and sizes? If readers are asking themselves “so what?”, then you’re doing it wrong. Announce New Product or Service. Example Letter #2. Useful material when it comes to product launch email campaign. File size: 14.05 KB Search. The Product Press Release with product Announcement Template for Word is a great and effective tool that you can use for all your product press releases. But in 2019, offline activations are becoming a big part of online campaigns. When you’re planning a new product launch on social media, you’re probably focused on the digital planning: photos, videos, graphics, copy. 31 New Product Launch Email Template Examples. A new product introduction letter aims at marketing a new product to existing or potential customers. A well written press release will also help you drive attention and generate enough media hype around your new product. Media contact information – the author or company’s/agency’s contact information. It includes everything you need to have the correct format. File page: 1. Have a merry Christmas and a prosperous new year! An easy way to find relevant media contacts interested in your product is by using a media contacts database. How will it contribute to the consumers’ lives? Download Sample New Product Announcement Letter in Word. What? Press release with product announcement. Company info – a short paragraph about your company and its products to help journalists understand the nature of the business and make writing about it easier. Dateline – to confirm that you’re providing the most up-to-date information. By using this as your template and your guide, you can always come out with great and clever press releases for your products while stating the facts and benefits of the products and therefore convincing your readers to try it out for themselves. Why is it worth writing about this particular product? Hopefully, your new or upgraded product’s features meet customers’ needs and even exceed their expectations. Why it works: This is not a product launch email per se, although it’s an announcement of a newer, much better version of the previous product by Moment.. Thanks for compiling this. That means you shouldn’t send out emails with any attached images or videos (especially large files), resulting in a gigantic and possibly confusing email that will clog up journalists’ inboxes. Include the name and images of the product, the launch date, and the main benefits. Lead – a brief overview of the story, including answers to the questions: Who? Can you somehow compare it to the products offered by your competitors? Jump To: New Product Press Release Examples. However, for the best results, I recommend reading this whole post. What is a product launch announcement? New product announcement email example The 3 Key Components . 5. We do also share that information with third parties for analytics. If you’re short on time, check out our new product announcement press release template. If you’re short on time, check out our new product announcement press release template. Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info about your product and finishing with secondary details. Got a new product or update? You can also use an announcement template, with your contact information on tear-off tabs, to sell your car, promote your dog walking business, hire out your handyperson skills, and more. One of such methods is to write new product launch announcement letter to its old customers. The product went viral and although it wasn’t ours, we did provide the email templates to launch the business. You still need to be pitching to relevant journalists & bloggers interested in your topic/industry. Writing Effective & Sample Emails. Let’s go over these press release basics in regard to writing about a new product. Finding time to do the shopping is sometimes nearly impossible. with drag & drop elements and add photos, videos, call-to-action buttons and social media conversations to your press release. SampleEmails.com. Lets sum up the essentials: Every product press release should contain: Academy E-books Magazine Public Relations |. Explaining the value of your product is an essential part of your communication. Get inspired for your product launch email campaign by these 25 email design examples. Announce your new product — Send it 1 week before the launch. It’ll improve the chances of your product press release getting picked up and published. Can you somehow compare it to the products offered by your competitors? Moment. Launch it using this press release template in Word. Product Launch Email Subject Line: Moment 3.0 is here….crispier photos, smoother videos. Instead of adding attachments to your product press release email, try this: Below you’ll find 3 different types of new product press release examples to inspire you to create your own. If you’re unfamiliar with visual press releases, check out these multimedia press release templates and examples. If you’re targeting a very particular and specific audience, especially in the B2B sector it can be a better idea to focus on the technical features of your product. I should also note that in some cases, there will be an overlap where an email covers two or more categories (e.g., launching a new product and offering a discount). With drag new product announcement sample drop elements and add photos, videos, call-to-action buttons and Social media conversations your. No different from any other such companies at the top of your product is by a! Now you should know the basics of creating an effective product press with... 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