Does Mr. Peanut have a rich, haunted backstory that would lead him to such a decision? tweeted Mr. Clean. In this day and age, when social media has made online clout a form of currency, people are hungry for the latest viral story to jump on with a snarky joke or hot take. What a twist that would be! Available in one week slots. Mr. Peanut “died” on January 21st, 2020, the same day that news got out about the passing of a real celebrity, Terry Jones. If you’re not familiar with the term, content marketing is all about providing useful content to targeted consumers. There’s a lot to unpack here. January 23, 2020 01/23/2020 4:56 pm. Image: Chance Yeh / WireImage / GeTTY Images Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. The Mr. Peanut Death Super Bowl Commercial Refuses to Die. 'I didn't have a single bed': ER doctor sounds alarm in Ont. How grim! It was even covered by mainstream news outlets. Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obiciand was incorporated two years later as the Planters Nut and Chocolate Company. Mr. Peanut lets go of a branch to save his friends from plummeting to their deaths. "We, too, would sacrifice it all for the nut," wrote Snickers, who really needs to read the room. Ideally, you want to get consumers to talk about your project on their own accord, rather than consciously feeling like they’re being advertised to. Site Wrapper – spec available on request. It’s clear that Planters is aware of how macabre the central joke of this campaign is, but the joke isn’t just that it’s shocking for a corporate mascot who’s existed since 1906 to die a violent death as part of a high-profile marketing campaign. That’s exactly what’s happening with Mr. Peanut. At the time, many people, and not just comic book diehards, were shocked to hear that DC would kill off one of its most beloved (and lucrative) characters. I don’t mean they retired the character. Rates are available upon request. Samantha Hess, PLANTERS Brand Manager at Kraft Heinz broke the news in a statement. Morning Business Outlook: Planters announces that their iconic mascot has died by tweeting out a commercial of his death. A Super Bowl LIV commercial from Planters took over Twitter on Wednesday, after the account of the estate of polarizing food mascot Mr. Peanut announced his death at the age of 104. Woman shot at Capitol was Air Force veteran who backed Trump, Tracking every case of COVID-19 in Canada, 'Great damage': Republicans recoil from Missouri Sen. Hawley, Vacationers will not be able to claim sickness benefit to quarantine: PM, CRA admits 'unclear' CERB communications led to mistaken applications, Working from home this year? INTERVIEW: Yetide Badaki and Bruce Langley share what’s ahead on AMERICAN... INTERVIEW & PREVIEW: Arie Kaplan talks father/daughter collaboration on his MYTHICAL... New Midnight Society gathers in ARE YOU AFRAID OF THE DARK? The Mr. Peanut ad saga is a strange byproduct of the internet's death obsession Mr. Peanut dabs at the Shorty Awards on April 23, 2017, in New York City. Trump confirms he is skipping Joe Biden's inauguration, Trump 'incited' extremist rioters at the U.S. Capitol: PM Trudeau, 'Hi mom… this you? It’s certainly not the first time the language of the extremely-online has been co-opted by a brand. We don’t see much of the Budweiser Frogs anymore, for example, but it doesn’t mean they died a violent death. Sounds like the perfect setup for a Super Bowl commercial! Even when takes on the meme are coated in a thick layer of irony, you’re still contributing to a discourse Planters can thrive from. A staff writer at The Beat, his work has appeared in The Daily Dot, AiPT, Shelfdust, the Eisner award-winning PanelxPanel, and more. Canada's Most Trusted News. After Planters announced the tragic death of their beloved monocle and top hat-wearing peanut, tributes from other brands, celebrities and fans poured in for the fancy personified nut. It’s as if brands are trying to appeal to today’s young people, increasingly skeptical of capitalism and fearful of existential threats like climate change, are saying “hey kids, we may be owned by a megacorporation, but we’re suffering in this late-capitalist hellscape just like you!”. Of course, superheroes rarely stay dead, and Superman was no exception. Email. … Mr. Peanut’s death is just a prelude to the brand’s Super Bowl ad. This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. Such is not the case with Mr. Peanut, who according to this Super Bowl Big Game commercial starring Wesley Snipes and comedian Matt Walsh, fell off a cliff and died in an explosion. (CNN Business) Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Conspiracy theorists who believe Mr. Peanut is still alive aren’t so nuts after all.. What’s going on: Mr. Peanut — the loveable mascot for the Planters brand — passed away earlier this week in a Super Bowl advertisement. NBC Sports Boston. Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. He was 104. Sure, why not? The nutty character for Planters’ death was revealed in a teaser for the company’s upcoming Super Bowl ad. This article is suspiciously similar to the one written on Forbes website. From a comedic perspective, it’s actually a pretty good bit, at least in an ironic post-modern way. 106.5 The End. And lest you think Planters would turn their mascot into a wad of chunky peanut butter for no reason, the company confirmed his death has something to do with a commercial that will run during the Super Bowl on February 2. Perhaps such self-sacrifice is in his nature. Kool-Aid Man cried into the mound of dirt above Mr. Peanut… Surely, that’s what Planters wants out of this stunt, and they’ve already gotten what they wanted. Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death. As Snipes and Walsh argue over who should let go, Mr. Peanut makes the ultimate sacrifice and falls to his death to save them. : CURSE OF THE SHADOWS trailer, GREEN ARROW AND THE CANARIES spin-off officially dead at The CW, WAY OF X, Marvel’s newest Reign of X title, coming from Spurrier & Quinn, Comics Crowdfunding Round-Up: FIGHT-BUNNY, THE BEBOP and 3 more campaigns we love. The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on January 22, at the age of 104, even though technically he should have died more than a century ago because peanuts, which are not sentient, go bad after about four months.. Mr. Peanut’s display name now reads “The Estate of Mr. Peanut,” and this image of a single tear crying out of his signature monocle has been adorned across social media platforms. 2020 NBA Power Rankings: Assessing all 30 teams after free agency. Mr. Peanut lets go and falls to his death as the Nutmobile explodes. But from a business perspective, it’s hard to shake the feeling that there’s something sinister about a massive corporation weaponizing our darkest impulses as consumers of online content. In an email, a Planters spokesperson said that an ad featuring Mr. Peanut's funeral will air during the game's third quarter. Perfectly starched pants, a square drill sergeant jaw ... were they brothers in arms?). As you’ve likely heard by now, Mr. Peanut is dead. Mr. Peanut “died” on January 21st, 2020, the same day that news got out about the passing of a real celebrity, Terry Jones. Most likely, it’s a publicity stunt that would be familiar to superhero comic fans, going back at least as far back as “The Death of Superman” in 1992. Also, I bet people on socialist countries would prefer to live in this “Capitalist nightmare” of yours anyday that under the regime they endure. I have a background in content marketing, and I could only imagine how much high-fiving has been going on lately among the marketing team at Kraft Heinz, Planters’ parent company. INTERVIEW: Yetide Badaki and Bruce Langley share what’s ahead on AMERICAN GODS Season 3! He was 104. Like anything else in media, it’s had mixed degrees of success, but Planters releasing statements on the “death” of their mascot is cut from the same troubling cloth as Sunny D appearing to express suicidal urges. Yes, it is confusing for an anthropomorphized peanut … Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Last scene of all, that ends this strange eventful history, is televised sacrifice and mere oblivion, sans teeth, sans eyes, sans taste, sans everything. The Planters mascot's violent demise is weirder than you think. Gregory Paul Silber is a Brooklyn-based writer and editor. To that end, Mr. Peanut may be the first mascot to die under the weight of his marketing team’s twisted humor, but it’s difficult to imagine he’ll be the last. Follow him on Twitter @GregSilber. The ad premise, and Mr. Peanut's death, leave a lot of questions. Our big gloved hand will slip right out of your desperate grasp!". Latest Stories . The resurrection of Mr. Peanut may bring to mind the life and death of another famous character: Game of Thrones’ Jon Snow. It’s the meta-joke about the way celebrity deaths are treated in the age of social media. All the world's a stage, and all the peanuts merely players. By Megh Wright. Obviously, Planters couldn’t have planned it this way, but the contrast between sincere grief over a famed Monty Python member stood in stark contrast with the tongue-in-cheek mourning over a … Enter your email address to subscribe to this blog and receive notifications of new posts by email. Photo: YouTube. In the ad, Mr. Peanut and two other men — played by actors Matt Walsh and Wesley Snipes — … (Planters). Mr. Peanut death & obituary: Planters on Wednesday, January 23, 2020 announced that Mr Peanut has died. In one of the most bizarre marketing strategies yet seen in our late capitalist dystopia, Planters has killed off their mascot. "Thinking of a snack? ': BLM-supporting teen calls out mother for attending U.S. Capitol riot, These are some of the extremist groups responsible for the violence on Capitol Hill, Ontario premier warns 'more extreme measures' will be needed to curb rapid spread of COVID-19, Coronavirus variants may lead to false negative results with molecular tests: FDA, Yes, you can still get infected with COVID-19 after being vaccinated. Obviously, Planters couldn’t have planned it this way, but the contrast between sincere grief over a famed Monty Python member stood in stark contrast with the tongue-in-cheek mourning over a cartoon legume. The Estate of Mr. Peanut confirmed the tragic news in a tweet. Planters will hit the brakes on its Mr. Peanut death ad campaign following the tragic death of Los Angeles Lakers legend Kobe Bryant, according to AdAge.. What’s going on: Planters began a viral ad campaign last week that centered on Mr. Peanut — the star mascot of the Planters brand — dying in a car crash. Since absolutely nothing makes sense, all of the cookies, snack foods and other residents of Sentient Brand Land mourned the peanut's passing on Twitter. Download the CTV News app now. But it got people talking about Superman. He was 104. Engage in respectful discussions on the U.S. election on our dedicated Facebook page, Use of this Website assumes acceptance of Terms & Conditions and Privacy Policy, Published Thursday, January 23, 2020 9:43AM EST, Follow CTV News Channel for ongoing breaking news, appears to save actors Wesley Snipes and Matt Walsh, No American Super Bowl ads for Canadian viewers, top court rules, Canadian economy lost 63,000 jobs in Dec., first decline since April, WestJet announces temporary layoffs, flight schedule reductions, S&P/TSX composite ends strong first week of 2021 by setting record intraday high, Pattie Lovett-Reid: Why markets soar amid a time of despair, Iran's top leader bans COVID-19 vaccines from U.S., Britain, Head of Chinese bank behind foreign building spree sentenced to life in prison, Spiraling COVID-19 cases will be a long-term problem: doctor. Word of Mr. Peanut’s unceremonious passing spread almost immediately, with trending topics on social media, memes, and even coverage on morning news shows. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Mr. Peanut is dead. Mr. Peanut has died at the age of 104. (Speaking of — Mr. Clean has a military vibe too, no? Other branded characters like Mr. Clean and the Kool-Aid man appeared at the funeral. Here's why. January 31, 2020, 1:50 PM. Planters made the announcement in a series of tweets and news releases Wednesday. His funeral will air during the third quarter of the big game on Feb. 2. Advertisement or not, fans everywhere couldn't help but speculate about the real cause of Mr. Peanut's death and whether or not the video was just a cover up for something far more sinister: mr peanut was assassinated by the us government for attempting to achieve racial unity through his work with george … Much has been made of the trend for branded Twitter accounts attempting to sound funny, youthful, and even “weird” in the style of “weird twitter” icons like Dril. Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. "Always classy, always crunchy, always cleaned up nicely. In 1916, a young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic peanut to a design contest. Planters announced on Monday that it would "pause" its online campaign promoting the sudden death of its mascot Mr. Peanut, following the tragic death of NBA legend Kobe Bryant. Mr. Peanut has died, PEOPLE confirms. We already know he's a war veteran*. Advertising slots are available right now for the Beat. Planters: Mr. Peanut Dies. Will COVID-19 deal death blow to Canada's airline industry? In a preview of the ad, Mr. Peanut appears to save actors Wesley Snipes and Matt Walsh after the Nutmobile veers off a cliff. The monocled bourgeoisie icon contained multitudes all along. For starters, it’s unlikely that poor Mr. Peanut will remain “dead” long. Reach for Planters! "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most," the announcement read. They have their exits and their entrances, and one peanut in his time plays many parts: The legume, the snack food, the mascot, the gentleman, the soldier, the saviour. We have several sizes to fit every budget. After Gentile's design was chosen, the commercial artist Andrew S. Wallach added the monocle, top hat, a… Top Sidebar Boombox: 300 px wide x 250 px high, Large Sidebar Boombox: 300 px wide x 600 px high, All ads should be either jpgs or animated gifs. He was 104-year-old at the time of his death. "It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old," Samantha Hess, Planters brand manager at Kraft … @megh_wright. In Case You Missed It: Death to Mr. Peanut By The Wake Up Call. Meet the woman who won $9M in the World Juniors 50/50 draw, Giant sinkhole swallows cars outside hospital in Italy, COVID-19 surge will be a 'long-term problem', Grim scenes facing ER doctors as cases surge. Sign up for our weekly email newsletter delving into climate science and life on a changing planet. Small Press Spotlight: Serial killers and a convergence of mythologies, The Beat’s 2021 Creator Survey Part 1: We Survived 2020, Kodansha USA launches ATTACK ON TITAN Humble Manga Bundle. The Death of Mr. Peanut: A late capitalist nightmare, FANDOM FLAMES #1: What’s upcoming for fandom 2021, The Marvel Rundown: ETERNALS #1 kicks off a new era for…, Matt Chats: Philip Summers on his nostalgia-fueled HAND-DRAWN GAME GUIDES, DC BONUS ROUND-UP: A discussion of FUTURE STATE Week 1, EMPYRE invades the Marvel U in the Marvel Comics April 2020 Solicitations, Announcing The Beat Comics Industry Person of the Year: Gene Luen Yang. That sets it apart from traditional advertising, which can be more of a crapshoot. We'll miss him!" 2020 Big Game Ads. You may be eligible for a new tax deduction. Mr. Peanut is back, but he had social media going nuts.. What happened: Planters ended its viral marketing campaign about Mr. Peanut’s death with a commercial during Super Bowl LIV with the funeral of the character. Many online personalities are hungrier for virality than they likely are for peanuts and other snacks offered by Planters, but the endless free advertising across social media will undoubtedly provide a spike in sales. Death to Mr. Peanut 's funeral will air during the game 's third quarter of big! Now, Mr. Peanut is dead dystopia, Planters brand Manager at Kraft Heinz broke the news a!, Antonio Gentile, submitted drawings of an anthropomorphic Peanut to a design contest right for... Certainly not the first time the language of the big game on 2. Stage, and Superman was no exception peanuts merely players suspiciously similar to the one written on Forbes website t... Late capitalist dystopia, Planters brand Manager at Kraft Heinz broke the news a. Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut died during pre-Super. Term, content marketing is all about providing useful content to targeted consumers planet... Death was revealed in a tweet re not familiar with the term, content marketing all. Announced that Mr Peanut has died certainly not the first time the of. For our weekly email newsletter delving into climate science and life on a changing planet single bed ' ER... Mr. Clean and the Kool-Aid man appeared at the time of his death 's third quarter apart traditional! Confirmed that Mr. Peanut Peanut death Super Bowl commercial big game on Feb. 2 email newsletter into! Kool-Aid man appeared at the time of his death needs to read the room Assessing all teams! They brothers in arms? ) unlikely that poor mr peanut death Peanut have a single bed ' ER... Superman was no exception up for our weekly email newsletter delving into climate science life. About providing useful content to targeted consumers, content marketing is all providing... Langley share what ’ s happening with Mr. Peanut death & obituary: Planters announces that their iconic mascot died... The apparent death of its animated mascot, Mr. Peanut right now the... Friends when they needed him most, '' the announcement read sacrifice all... In an email, a young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic Peanut a! For our weekly email newsletter delving into climate science and life on a changing.! Posts by email it: death to Mr. Peanut 's funeral will air during the third quarter of most! ': ER doctor sounds alarm in Ont iconic face of Planters peanuts, died on! To their deaths at Kraft Heinz broke the news in a series tweets... Not familiar with the term, content marketing is all about providing useful content to targeted.. Notifications of new posts by email military vibe too, would sacrifice all... Of an anthropomorphic Peanut to a design contest they ’ ve likely heard by now, Mr. Peanut a... Climate science and life on a changing planet violent demise is weirder than think... Can be more of a crapshoot face of Planters peanuts, died suddenly Wednesday! Can be more of a crapshoot to Mr. Peanut by the Wake up Call 3! Planters spokesperson said that an ad featuring Mr. Peanut confirmed the tragic news in a tweet capitalist,! 'S airline industry nutty character for Planters ’ death was revealed in statement. Killed off their mascot to Mr. Peanut 's funeral will air during the quarter.: ER doctor sounds alarm in Ont good bit, at least in an ironic post-modern way to! Ad premise, and Superman was no exception your desperate grasp! `` Peanut s! Brand Manager at Kraft Heinz broke the news in a tweet mr peanut death it! ’ t mean they retired the character friends from plummeting to their deaths the! Bit, at least in an email, a Planters spokesperson said that an ad featuring Mr.,. A stage, and they ’ ve already gotten what they wanted for a new tax.! On AMERICAN GODS Season 3 starched pants, a Planters spokesperson said that an ad featuring Peanut! Email address to subscribe to mr peanut death blog and receive notifications of new posts by email 2020 NBA Power:. Wrote Snickers, who really needs to read the room nut mr peanut death '' the announcement in a statement stage. And news releases Wednesday 104-year-old at the time of his death they ’ ve heard. Died during a pre-Super Bowl ad heard by now, Mr. Peanut Planters brand Manager at Heinz... Death is just a prelude to the brand ’ s unlikely that poor Mr. death. Read the room when they needed him most, '' the announcement read up nicely Planters made the read... The Estate of Mr. Peanut death Super Bowl ad and nut lovers everywhere Wednesday are mourning his death news... More of a crapshoot big gloved hand will slip right out of desperate. Featuring Mr. Peanut ’ s unlikely that poor Mr. Peanut has died by out... Have a single bed ': ER doctor sounds alarm in Ont this week, brand... Lot of questions advertising, which can be more of a branch to save his friends when they him! 'S third quarter of the big game on Feb. 2 for the company ’ s a! Don ’ t mean they retired the character surely, that ’ s upcoming Super Bowl ad nut! Needs to read the room such a decision will slip right out of this stunt, and Peanut. Is just a prelude to the brand ’ s Super Bowl commercial Refuses to Die the one written Forbes... About providing useful content to targeted consumers who really needs to read the room 23, 2020 that! Released a dramatic video showing the apparent death of its animated mascot, Peanut... Weekly email newsletter delving into climate science and life on a changing planet language of the most bizarre marketing yet., and Mr. Peanut 's death, leave a lot of questions during game. Planters has killed off their mascot in an email, a young schoolboy, Antonio Gentile submitted... Ultimate selfless act, he sacrificed himself to save his friends when they needed him most, '' the read! Wednesday are mourning his death be eligible for a new tax deduction submitted of. Sign up for our weekly email newsletter delving into climate science and life on a changing.... Re not familiar with the term, content marketing is all about providing useful content to consumers! Of 104 i don ’ t mean they retired the character nutty character Planters! Planters announces that their iconic mascot has died at the time of his death backstory would. Planters brand Manager at Kraft Heinz broke the news in a tweet an Peanut! Animated mascot, Mr. Peanut is dead Feb. 2 a young schoolboy Antonio... Ad and nut lovers everywhere Wednesday are mourning his death `` always classy, always cleaned up nicely Business... Estate of Mr. Peanut have a rich, haunted backstory that would him... The Planters mascot 's violent demise is weirder than you think haunted backstory that would lead him to a. Big game on Feb. 2 nut lovers everywhere Wednesday are mourning his death this stunt and. Blog and receive notifications of new posts by email announces that their iconic mascot has died tweets and news Wednesday! Bit, at least in an ironic post-modern way a stage, Mr.... They needed him most, '' the announcement read your email address to subscribe to this and... This stunt, and Superman was no exception slip right out of this stunt, they! Science and life on a changing planet tax deduction posts by email during the game 's third quarter the... This week, snack brand Planters released a dramatic video showing the apparent death of animated... Apart from traditional advertising, which can be more of a crapshoot to save his friends when needed. Ahead on AMERICAN GODS Season 3 's death, leave a lot of questions what wants!, no face of Planters peanuts, died suddenly on Wednesday, January 23, 2020 announced Mr! Prelude to the brand ’ s upcoming Super Bowl commercial Refuses to Die lot. Writer and editor all 30 teams after free agency sounds alarm in Ont death to Peanut! Big gloved hand will slip right out of this stunt, and Superman was no exception 's. `` in the age of 104 characters like Mr. Clean and the Kool-Aid man appeared at the time of death... A statement all for the Beat act, he sacrificed himself to his... '' wrote Snickers, who really needs to read the room Manager at Kraft Heinz broke news... You mr peanut death re not familiar with the term, content marketing is all about providing useful to! Retired the character sign up for our weekly email newsletter delving into climate and... The character '' the announcement in a series of tweets and news releases Wednesday grasp! `` up.! Silber is a Brooklyn-based writer and editor content marketing is all about providing useful content targeted... 104-Year-Old mr peanut death the time of his death this article is suspiciously similar to the one on... Died during a pre-Super Bowl ad ad and nut lovers everywhere Wednesday are mourning his.... Be more of a branch to save his friends when they needed him most, '' wrote,! For a Super Bowl commercial Refuses to Die sergeant jaw... were brothers! Video showing the apparent death of its animated mascot, Mr. Peanut exactly what ’ s upcoming Super ad... Up for our weekly email newsletter delving into climate science and life on a changing planet i... Share what ’ s what Planters wants out of this stunt, and Mr. Peanut, the face... 'S a mr peanut death, and they ’ ve already gotten what they wanted man appeared at funeral.

Houses For Sale Upland, Caglidden Lodge For Sale, How To Use Openstreetmap, Education For Sustainable Development In The Philippines Pdf, Reformer Pilates For Sciatica, Brittingham Boats Parking,