It’s created a lot of hype recently and people all over the US are scouring stores in search of their names on Coke bottles and cans. The Share-A-Coke campaign this Summer 2014 is a big hit and takes product personalization to the next level. Coke has not only replaced their logo with 250 of the most popular names on some of their 20oz bottles, but the Share A Coke Tour with over 500 stops nationally gives people the chance to personalize 2 of coke cans of their own – one for themselves and one for a loved-one or friend. For the tour, Coke has set up a ton of cool vending machines that print custom names on cans instantaneously and dispense them to you! There haven’t been any stops in Iowa but we’ve seen a ton of names in stores here and it’s extremely exciting! We’ve also seen in stores; 12oz coke cans with nicknames such as “BFF”, “Gamer”, “Legend”, “Buddy”, and “Star”, just to name a few.
The campaign has also created a huge amount of buzz on social media for Coke, especially with Instagram and Facebook. As of mid-July, there had already been more than 125,000 posts about the campaign.So all-in-all, we’d say the campaign has already seen success, not only with brand conversion among purchasers but mainly with the online community.
The Share-A-Coke Tour even came by Iowa State University a short while ago and we made a bunch of cans for ourselves and our friends! Here’s a picture of our cute customized cans:
Did you find your name? Let us know! Don’t forget to #shareacoke when you share your pictures on Instagram and Facebook